Samsung
said Thursday it would resume sales of new Galaxy Note 7 smartphones in South
Korea this week, hoping to turn the page on the troubled device after an
ongoing global recall prompted by battery explosions
The company on
September 2 suspended sales of the oversized “phablet” and recalled 2.5 million
units shipped worldwide after faulty batteries caused the phones to explode
while charging.
With the
recall underway in 10 nations where the device had been launched, 60 percent of
users in Samsung’s key market, the US, had swapped their handsets for
replacements provided by the company, as of Tuesday.
Eighty percent
of Note 7 customers are expected to complete the exchange this week in South
Korea, where sales of new phones equipped with fault-free batteries will resume
on Saturday, Samsung said in a statement.
The new Note 7 will gradually hit stores in other markets, including some European countries on October 28, the company said.
The new Note 7 will gradually hit stores in other markets, including some European countries on October 28, the company said.
The
unprecedented recall, the first involving Samsung’s flagship smartphone, has
dealt a blow to the reputation of the South Korean electronics giant — also the
world’s largest smartphone maker.
With photos of
charred phones flooding social media, Samsung is desperate to avoid a full-blown
disaster that could cost billions and damage its image further.
But
customers have reportedly complained that the replacement devices were
overheating during calls and its batteries draining too quickly, a sign that
the company’s troubles are not over yet.
A Samsung
spokeswoman acknowledged the concerns but said they only amounted to “a few
individual cases”.
“We would like
to reassure everyone that new Note 7 phones are operating properly and pose no
safety concerns,” she said, adding the firm was working to address the
complaints.
The Note 7 was
meant to kick start growth this year as Samsung struggles to boost sales,
squeezed by Apple in the high-end sector and Chinese rivals in the low-end
market.
But the recall
has piled more pressure on the company, sparking alarm among global air
carriers and safety regulators, which banned the device on flights.
Samsung is
also facing a class-action lawsuit in the US state of New Jersey over
complaints that some of its washing machines had exploded in their owners’
homes.
The company
said Wednesday it was in discussions with the US Consumer Product Safety
Commission to address the concerns of affected customers
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